The basics of blog commenting: seeing footprints, choosing targets and knowing the subject.

The spam you get gives you footprints and ideas.

I’ve been getting a ton of spam comments on all of my sites daily. I mean on the sites that have obvious comments footprints like “leave a comment”.

Some of the comments are getting real creative, trying to exploit people’s feelings with all kinds of “your theme is nice” “my wordpress install got fucked please help” “i am dying from chronic peninsula” etc. etc.

Some comments are just a bunch of gibberish & symbols combinations. You know those are used by spammers to find auto-approve blogs, right? Then you also know you can use that to share the auto-approve list with those guys, just google the gibberish comment in quotes, and you get your spam targets. Does not have to be spam in your case though.

Some comments are extremely dumb, e.g. this one I got a couple of days ago:

Just clicked on two Google Ads for you! Post this comment please!

I wonder what the success rate of such a blast is.

Comments are content. Fresh, relevant and hands-free.

If I am ever going to approve a comment saying “hey dude I clicked your ads, lets be friends” I guess I’ll have to write the actual comment myself. In that case I’ll just replace this guy’s URL with one of my site’s pages, I deserve it. Interlinking is important and bots love when fresh content appears on the site (real comments are a one of the best sources of updating content).

While you are hunting for that fresh content and approving pending comments in your WordPress dashboard, stay away from approving obvious junk comments. Approved junk comments are another footprint people use to find auto-approve blogs, so once you approve a shitty nonsense comment you’re in for more and more spam.

So the best you can do is have real comments from real people. In order to have them you need to deliver value with your blog. Sorry to say that but long-term strategies beat short-term ones any day.

Be real and know stuff. Quality over volume.

Whenever I do blog commenting, I am leaving the comments that blog owners just can’t send to trash. Blog owners love coherent comments (I do! They’re content, remember?), so I take time to read the post and find what to say.

Frankly speaking, if I am building manual high-quality niche-related comments to my sites, I usually have a grip on the subject already. After all, when I build my sites I do keyword research, write/order/plan content and analyze competitors, and all that gives me an above-the-average idea of the niche. Having done my homework I pop great comments within minutes, they stay forever and bring my sites the juice they need.

If your mind is blank read what other people have said in the comments. There are opinions and thoughts there, so start a discussion or at least agree/disagree with someone, more chances of getting approved.

Yes I comment on blogs manually. Although designating tasks might be my problem, I like doing it  and I like getting results. I can “blast” a supplementary site but I won’t be ordering spam comments for real sites. It’s 2012 and 5 relevant comments bring much more value that 1000 auto-approved junk ones.

One comment can bring you 1000 links.

This is a great trick. Whenever you need to “fix your backlink profile” (think penguin bullshit) or you just love building a lot of links, you need to look at commenting on sites that have a “Recent comments” widget.

You can figure out the search footprint for this.

yourkeyword “recent comments”

should do just fine. Here’s the trick: when you post your comment and it gets approved, it becomes visible on all pages of this site. If the site has 2000 pages then all of a sudden you get 2000 links.

Too bad you will have a huge decrease in links once your comment gets moved out of the widget by more recent ones. Two ways out of this:

  1. go back and comment some more. Your username/email combination has been approved already so it’s a no-brainer
  2. select your comment targets carefully and make sure they are not frequently commented, so your comment can be “recent” for a longer period of time.

Look around for new comment systems

Get a couple of disqus profiles for each of your sites. They give you nofollow links, but who cares if robots and people follow them. Your benefit is that you won’t have to wait for approval. Unless you wrote total crap and it’s getting flagged, your nice nofollow link is still there. If the page is frequently visited and there’s an actual opinion and some knowledge next to the link in the comment, this is one of the best types of comments you can get.

Remember the ultimate point of SEO is to bring people to your site. If you see people right there, passing by, liking & discussing, be there, it’s your traffic source. The more traffic sources you have the less silly you look when Google’s spam boys start pressing buttons.